Celeste Business Advisors

Bookkeeping and Fractional CFO Services for small businesses

Celeste is a virtual accounting firm run by Chartered Accountants. We keep your books, send your monthly statements by the 7th and act as your part-time CFO, all inside your own QuickBooks or Xero.

CASH FLOW CLARITY
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STRATEGIC BOOKKEEPING
✦
CFO-LEVEL INSIGHTS
✦
FORECASTING THAT WORKS
✦
CASH FLOW CLARITY
✦
STRATEGIC BOOKKEEPING
✦
CFO-LEVEL INSIGHTS
✦
FORECASTING THAT WORKS
✦
CASH FLOW CLARITY
✦
STRATEGIC BOOKKEEPING
✦
CFO-LEVEL INSIGHTS
✦
FORECASTING THAT WORKS
✦
CASH FLOW CLARITY
✦
STRATEGIC BOOKKEEPING
✦
CFO-LEVEL INSIGHTS
✦
FORECASTING THAT WORKS
✦
CASH FLOW CLARITY
✦
STRATEGIC BOOKKEEPING
✦
CFO-LEVEL INSIGHTS
✦
FORECASTING THAT WORKS
✦
CASH FLOW CLARITY
✦
STRATEGIC BOOKKEEPING
✦
CFO-LEVEL INSIGHTS
✦
FORECASTING THAT WORKS
✦
The Problem

Do these sound like your business?

  • Books not reconciled monthly
  • No visibility on future cash flows
  • Have profits but no cash
  • No annual budget or forecast
  • No reporting of KPIs
  • Still using Excel for financial tracking
  • No professional financial oversight
  • No scenario planning for growth

These aren't growing pains. They're warning signs.

What We Do

What accounting services do we offer small businesses?

We do three things, and owners can start with one. We do not prepare or file tax returns; we work with your CPA.

Fractional CFO Advisory

Your CFO. Without the full-time cost.

A senior finance lead for a monthly fee: cash-flow forecasts, budgets, pricing decisions and lender-ready reports, with review calls in your working hours.

From $1,099 a month. Starting price for a business with $500,000 to $700,000 in annual revenue. Your quote depends on volume and scope.

Financial Reporting & Analysis
Cash Flow & Growth Strategy
Risk Management & Planning
Our fractional CFO services
The Process

How does a virtual accounting firm work with you?

Everything happens online. You give us access to your accounting software and bank feeds, we do the work inside your own QuickBooks or Xero, and we meet you on video calls in your working hours. Our team works from Thane, India.

  1. 01

    Discovery Call (30 min)

    We learn your business, goals, spending patterns, and current financial challenges. No judgment.

  2. 02

    Books Review

    We go through your books, find what is wrong and set the starting point.

  3. 03

    System Setup

    We set up your reports, KPI tracker and forecast, connected to the tools you already use.

  4. 04

    Every Month

    Books reconciled every two weeks, statements by the 7th, and a review call in your working hours.

Who We Help

Which small businesses do we work with?

Our clients trust us because we bring:

  • ✦Deep industry expertise across construction, consumer services, manufacturing, health & wellness, D2C, agencies, consultants and SaaS
  • ✦Performance reporting and strategic cash flow visibility
  • ✦Dedicated financial lead embedded in your day-to-day operations
Industry 01

Construction & Trades

For general contractors, specialty trades, and builders, we bring job costing, progress billing, and work-in-progress reporting. See the real margin on every job, keep change orders and retainage on the books, and plan cash around draw schedules.

Job CostingWIP ReportingProgress BillingRetainage
Industry 02

Consumer Service Businesses

Pest control, garage doors, HVAC, cleaning, and home service operators. We bring structure to job costing, recurring revenue tracking, and technician profitability so owners can see which jobs, routes, and techs actually make money.

Job CostingRecurring RevenueTechnician ProfitabilityService Margins
Industry 03

Manufacturing

For small and mid-sized manufacturers, we bring cost accounting, inventory discipline, and margin visibility. Track true unit economics, production costs, and working capital so you can price right and plan capacity with confidence.

Cost AccountingInventoryMargin AnalysisProduction Planning
Industry 04

Health & Wellness Businesses

We support clinics, fitness studios, nutrition brands, and wellness platforms in managing cash flow, subscription models, and operational expenses. From revenue cycle tracking to multi-location reporting, scale sustainably and stay tax-ready.

Client ValueSubscription RevenueClinic ROIMulti-location Reporting
Industry 05

D2C & Ecommerce Brands

From Shopify to Amazon, we help D2C brands manage margins, optimize ad spend, and forecast with clarity. Track true SKU-level profitability, control COGS, and align cash flow to your marketing calendar.

Ad ReturnsCost of GoodsMarginsCustomer ValueInventory
Industry 06

Agencies & Creative Firms

Whether you're a design studio, marketing agency, or dev shop, we help service businesses streamline revenue recognition, track project profitability, and build forecasts that reflect retainer versus time-based revenue.

Utilization RateProject ProfitabilityRetainer RevenuePipeline
Industry 07

Consultants & Service Providers

For consultants and boutique firms, we bring clarity around billable hours, pricing models, and expense management. Build financial systems that support recurring income, clean EBITDA, and strategic scaling.

Billable HoursPricing StrategyEBITDAScalable Systems
Industry 08

SaaS and Tech Businesses

We support fast-scaling SaaS and product-driven tech companies with metrics that matter. Recurring revenue, profit margins, retention, and cost control. Whether you're scaling operations or building performance dashboards, we bring structure and strategic insight to every decision.

Recurring RevenueMarginsRetentionCash FlowGrowth
Fathom CertifiedQuickBooks CertifiedXero Certified
Client Evidence

What do clients say about working with us?

Celeste Advisory Client Testimonial
Play
“I’ve retained Divyesh and his team for a few years now. He is a great communicator, attends quarterly planning and is my confidant with finance. I have referred him to a few close friends due to how helpful they are.”
CEO, verified Google review
The Stack

Which accounting software do we work with?

We work in the tools your business already runs on, so nothing has to move.

Fathom
✦
QuickBooks
✦
Xero
✦
Monday.com
✦
ActiveCampaign
✦
Microsoft Office
✦
Odoo
✦
Ramp
✦
ClickUp
✦
Stripe
✦
Google Analytics
✦
Airtable
✦
Asana
✦
Notion
✦
Shopify
✦
Gusto
✦
HubSpot
✦
Bill.com
✦
Fathom
✦
QuickBooks
✦
Xero
✦
Monday.com
✦
ActiveCampaign
✦
Microsoft Office
✦
Odoo
✦
Ramp
✦
ClickUp
✦
Stripe
✦
Google Analytics
✦
Airtable
✦
Asana
✦
Notion
✦
Shopify
✦
Gusto
✦
HubSpot
✦
Bill.com
✦
Fathom
✦
QuickBooks
✦
Xero
✦
Monday.com
✦
ActiveCampaign
✦
Microsoft Office
✦
Odoo
✦
Ramp
✦
ClickUp
✦
Stripe
✦
Google Analytics
✦
Airtable
✦
Asana
✦
Notion
✦
Shopify
✦
Gusto
✦
HubSpot
✦
Bill.com
✦
Fathom
✦
QuickBooks
✦
Xero
✦
Monday.com
✦
ActiveCampaign
✦
Microsoft Office
✦
Odoo
✦
Ramp
✦
ClickUp
✦
Stripe
✦
Google Analytics
✦
Airtable
✦
Asana
✦
Notion
✦
Shopify
✦
Gusto
✦
HubSpot
✦
Bill.com
✦
Fathom
✦
QuickBooks
✦
Xero
✦
Monday.com
✦
ActiveCampaign
✦
Microsoft Office
✦
Odoo
✦
Ramp
✦
ClickUp
✦
Stripe
✦
Google Analytics
✦
Airtable
✦
Asana
✦
Notion
✦
Shopify
✦
Gusto
✦
HubSpot
✦
Bill.com
✦
Fathom
✦
QuickBooks
✦
Xero
✦
Monday.com
✦
ActiveCampaign
✦
Microsoft Office
✦
Odoo
✦
Ramp
✦
ClickUp
✦
Stripe
✦
Google Analytics
✦
Airtable
✦
Asana
✦
Notion
✦
Shopify
✦
Gusto
✦
HubSpot
✦
Bill.com
✦
Read our insights
Data / FAQ

Frequently Asked Questions

The Catalyst

Want to know where your numbers really stand?

Tell us your revenue and the one finance problem that takes most of your time. We will reply with what we would fix first.

Request an Assessment

Tell us about your current financial bottleneck.